Lifestylist Design

Last week I was in Rochester, NY for the annual ABC Sale that benefits the Ronald McDonald House. We may be in a recession, but there are still plenty of people out there that know how to be smart shoppers and don’t mind standing in line for a great deal.

This sale is the one that I had used merchandise from to merchandise my Homearama House 2008 for @Home Builders, so I was anxious to go back and see what goodies I might be able to find that I could use in my own home and models.

When they told me how big the sale was I was a little skeptical, but it lived up to every expectation and then some. And what amazing finds! The Homearama House featured a bookcase that was merchandised with vintage Kodak cameras from an Estate that was donated, and the rest of this collection was offered at the sale. I think these ended up being some of the most popular items in the sale, and when they opened the doors people literally ran to the area where the cameras were displayed and started grabbing. I was able to get a few, but some people were faster than I was.

Check out your local thrift shops, estate sales and church tag sales - you’ll be amazed at what great personality pieces are out there that can add a special touch to your design and allow you to still have some money left in the bank!

With gas prices what they are, why not invest your vacation dollars into your own backyard? Prices have dropped on many items that can make your own home into a resort, and it’s a vacation your family can then enjoy all year long.

This home features a spectacular indoor / outdoor fireplace that is beautiful as well as functional. By screening in the porch area and using pavers for the flooring this will end up being one of the most used rooms in the house. The furniture was a vintage set that was taken to an auto body company and painted using auto paint. The result is one that will last for years and is very cost-effective. To tie into current color trends we went to Pier1 Imports and found some great colorful cushions and an outdoor area rug to complete the look.

Manufactured Housing is also tapping into the outdoor living trend, and Patriot Homes now offers some new models that come complete with outdoor areas that are ready to go as soon as the homes are delivered. Patriot Homes of Alabama showcased two homes at the Tunica show this year - one with a screened porch area that was large enough to house a bar and seating area, and another with a built-in sink and prep area, covered porch and optional grill. This area could have an additional deck area added on-site, but as offered there is lots of room for even the largest parties.

When considering an outdoor oasis of your own, keep in mind the following considerations:
*Utilities: Be sure that you have adequate water, electrical and gas if you’ll need it for your new area. If this is something you’ll have to add it can really drive up the costs.
*Screening: If you are in an area that tends to have lots of bugs you may want to think about screening in your new area to make it more comfortable all year long.
*Size Matters: Be sure when you are planing your space that there is room for whatever seating you plan on using as well as room to walk around. One of the mistakes I see the most is porches that aren’t wide enough when you add traditional seating.

Let’s face it - with all of the media coverage about the “housing slump” consumers are expecting more and willing to pay less for the home of their dreams. We are having to really evaluate the return on every dollar that we spend and what the return can be on that investment.

As someone that makes their living merchandising model homes nothing hurts me more than to visit a builders community and see homes that aren’t living up to their potential. I was in Las Vegas for a speaking engagement last week and went out to look at what was new and exciting in the Vegas market and I had a huge surprise. The most exciting, innovative, and memorable communities were multi-family and the most disappointing were communities that were built by national builders and had at least 8 models (and some a lot more than that) in each area. I’m going to write at length about the multi-family communities at length later, but until then if you are anywhere near the Las Vegas area be sure to take a look at Manhattan West. I was not only impressed I was blown away by the presentation and professionalism of the experience and loved the fact that the theme that ran throughout the presentation was Lifestyle. As a Lifestylist® it’s always exciting to know you are going down the right path.

But back to the beautiful planned development I visited. I was told that this was the latest and greatest and the developers welcome center and staff was very impressive. They gave just enough information to make me curious enough to visit the builders models and to understand the goals of the community. So I drove out to see the first builders collection of 11 models and when I walked up to the door there was a sign that stated their homes were closed on Tuesdays and Wednesdays and lucky me I was visiting on a Wednesday. The next builder had 18 models which ranged in price from $200,000 to $500,000. I walked some of the homes but I guess the builder decided to have the merchandiser stick with the standard wall color - beige - and wallpaper and after about 5 homes I couldn’t tell you one thing about any of them except they all looked the same.

On to my last stop - Toll Brothers. Fortunately I saved the best for last! I was greeted by a smiling welcoming sales person who offered me cookies right out of the oven and a water even though he understood I wasn’t going to be a qualified buyer. They had three homes but they were stunning! Each one had different colors, lifestyles, and personalities and I was finally excited enough by what I saw to want to walk through every room and every home.

I also walked through the Kimball Hill community that you had to drive by to get to the planned community. They did a great job on a much smaller budget then their competition across the street. They were wise enough to position themselves strategically near a competitor that would spend marketing dollars on billboards ads etc. and bring traffic right past Kimball Hill’s homes on the way to theirs.

By knowing your competition and taking advantage of their strengths and weaknesses, you can not only survive in a tough market you can flourish.

This has been quite a month - I’ve been busy finishing up some really exciting projects and getting ready to start on some new ones that I can’t wait to share with you. As a result of all of this I’ve been doing a lot of traveling and putting together various marketing materials. As always seems to be the case, if you have to get something done or be somewhere at a specific time Murphys Law comes into effect.

One of the new opportunities I am working on is an incredible opportunity in many ways. One of my favorite clients - @Home Builders is building a home in Rochester NY that will be part of the 30th Homearama that the Rochester HomeBuilders Association puts on every year. What makes this home so special is that we (yes, I’ve been asked to be part of the team!) will be decorating the home entirely with furniture, artwork and accessories that have been donated to the Ronald McDonald House for their annual ABC sale. The concept is to show people how you can blend old and new with fantastic results as well as being able to save more of your budget to invest in your new home. I traveled this week to Rochester to meet the rest of the team and to start choosing which items I want to use in the house, and it couldn’t have been a better example of the best and the worst on hwo to treat yoru customers.

Northwest Airlines used to excel in how they treated their patrons which is why I gave them my loyality in the past, but for some reason remembering that as customers we have a choice of how we want to spend our hard earned dollars has doesn’t seem to be as important anymore. Out of five different flighta that I had booked for this trip, so far 2 have had employee or maintenance issues that have made me miss my connecting flights. How as this handled? Poorly, especially since they lost my luggage on the way to Rochester, and on my 6 am flight this morning the flight attendant that was old enough to be my father couldn’t figure out how to use the coffee maker so we all spent the should have been 50 minute turned into 2 1/2 hour flight caffine free. Instead fo making an effort when we landed to help us make our connections we just got a “sorry, we’ll try to get you on the next one”.

And then we have a company like @Home Builders. I don’t think I’ve ever met a more devoted, delightful team who obviously enjoy what they are doing. One of my sayings is that “no is not a word in the English vocabulary” and the @Home team is a perfect example of this philosophy. I heard stories of how they have gone above and beyond to help their customers get what they truly want in their new homes. They also understand giving back to the community, and the Ronald McDonald House showhouse is a perfect example. I’m thinking when I come back to instal the home I may be driving instead of taking Northwest again though - not only because of how I’ve been treated on this trip by them but also because I’m seeing a UHaul in my future to bring back some of the treasures I all ready have my eyes on from the donated items!

For many people, choosing colors for their homes is a very scary process. Think about how many people’s homes that you’ve visited and the walls are still “Builder Beige” because they’ve been afraid to make a wrong decision. Do you live a beige lifestyle, or is your life full of color and excitement? Or would you like it to be? It’s been proven that color has a direct effect on our moods, so adding a little to your life might make a world of difference.

Here are some tips to start you in the right direction to find the perfect hue:

1. Ask Sherwin Williams or an expert at your local paint or home improvement store. Color is their life so they can help steer you in the right direction. I personally love Sherwin Williams because of their color palettes that they put together that give me fool-proof coordinates in a family of colors. Be sure to check out their new Concepts in Color - great fresh new colors with brochures that show the colors in an actual room.
2. Be inspired by your surroundings. When I lived in Arizona I fell in love with the desert colors so when I was ready to paint my family room I took my swatches outside to match up the colors that I had fallen in love with in nature. Technology is a wonderful thing (sometimes!) and many stores now have a machine that can match up teh color of almost anything that you can bring into them.
3. Start Small. Before you paint an entire room in a color pin some paint swatches up on a wall in the room and see how the lighting in the room affects them during different times of the day. The perfect blue in the store may become the imperfect violet with your lighting on your walls. When you’ve narrowed down the choices, buy a pint of a sample of the colors you’ve chosen, paint a 2ft by 2 ft section of wall if possible and take a day or two to live with the results. Many times I’ve thought I wanted to go light, but when I see the color up and view how it playes with the colors in my carpets or furniture I decide to go a shade or two richer.

Keep in mind as well that you don’t have to paint an entire room - sometimes an accent wall is all that it takes to give you the look that you’ve been wanting. Paint is one of the easiest and least expensive ways to remodel your home and your life, and can add thousands of dollars of value if you are selling to a potential buyer who is as afraid as you were of color.

The great news about deciding to build a new home these days is that you have options and choices like never before.

Current technology has made it possible to build “Factory Built” housing that not only meets the quality that site built housing offers, but in many cases can exceed the quality and value that is available.

For the next few weeks I’m going to go more in-depth about the different choices, and how they compare. The building types that I’m going to review are the following:

Trailers
Mobile Homes
Manufactured Homes
Park Models
Double Wides
Modular Homes
PreFab Homes
Panelized Kit Homes
SIPS Homes (Structural Insulated Panels)

Please let me know if you have interest in other building processes and I’ll be happy to do the research and share it here.

I am crazy about IKEA’s new ad campaign - Home is the Most Important Place in the World, especially since it is exactly what I believe, build my life and my business around. The photography of the campaign as always is spectacular, and love that some of the images are of “trailers”.

So besides the possibility of it being someone’s most important place in the world, what is a trailer? My definition is that it’s probably one of the most misused terms in regards to housing, and technically describes a recreational vehicle more than a manufactured home. Todays manufactured housing is not made to be moved once it is in place, and should be set on a permanent foundation.

Trailer parks and house trailers became popular in the 1950’s when people who’s lifestyles were more mobile were looking for a way to take their homes with them. A hybrid of a travel trailer, these original units were inexpensive and in 1956 technology made it possible to build a 10ft wide unit offering the homeowner more space, and making the unit more spacious for spending longer periods of time in. A “trailer” was typically a home that could be pulled buy a car or truck, but the mobile homes that became popular in the 60’s had to be pulled by a professional truck company.

But I’m getting ahead of myself. The winds of Katrina brought a new version of the trailer into our lives - the FEMA trailer. They were everywhere in the news, and it was our government’s answer on how to house the people who had lost their homes. The manufactured housing and recreational vehicle companies stepped up and did everything possible to provide the homes - it was a time in my life I’ll never forget. I worked with Patriot Homes to furnish 2,500 homes, and I only hope that whoever received them is enjoying them.

Now two years later there is a lot of discussion about Formaldehyde in the FEMA trailers, but the homes that they are discussing aren’t to my knowledge the manufactured homes, but the recreational vehicles. Just another example of how much difference a name can make.

I love trailers - that’s why I’m the Trailer Diva. But my idea of the ultimate trailer is an Aluminum bullet from the 60’s that I have lovingly restored, not a manufactured home. My dream manufactured home will be the one that is on some land in Arizona - stay tuned!

I’m so excited -may of the shows that I’ve been hearing about all summer on television are about to start! I’ve been in Project Runway withdrawl, so when I started seeing ads for Tim Gunn’s Guide to Style… well summer couldn’t end soon enough.

Last night was the big night and it was worth the wait - the show is wonderful. He used a computer program to show the actual body type for the woman he was helping by entering her measurements in, and as much as I would love to have access to that I think I would fear it as well. The mirror may not lie, but what came from that program is a starker reality than I may want to deal with. Tim then used the profile to show the woman what worked and what didn’t work on her body type, and you’ll just have to tune into the show to see the results!

Another great part of the show was the introduction of Jared Weiss, a life coach who I am proud to also call a Lifestylist. Based in New York, this hottie has really tuned in to helping people find themselves and I’m anxious to experience more of his work when we get to see him in action again on the show.

As always, beauty is in the eye of the beholder, and you’ll have to visit Jared’s site to meet Mr. Koj - the poster dog for Jared’s MadProper philosophy. He may be bald and missing a few teeth, but he can steal my heart anytime.

It’s hard to believe that Katrina roared thru all of our lives over two years ago. Living in Dallas, you may not have thought this would affect me as much as many living on the Gulf Coast, but when your parents have found their calling in doing disaster relief and you received a call from them in their Salvation Army canteen outside New Orleans and the Super Dome it gets personal. They were focused on feeding people in need and I was focused on the images that were floating across my television screen showing how life threatening the situation was. I couldn’t be more proud of my parents and the work that they do, and after spending a few days when I can volunteering with them, I don’t know where they find the energy and strength.

My parents have always been great role models, and if there is one thing I know about and have a passion for, it’s housing. My mother can cook for 2,000 as easily as she can cook for 2 - a gift I wish I inherited, but instead my passions tend towards making a house a home.

When someone loses their home, and in a lot of ways their identities - how do you move forward? Katrina not only swept away people homes, she also stole their memories, and in some cases their futures.

Rebuilding Mississippi and the Gulf Coast has gotten personal for me. From having the opportunity to visit Biloxi, Gulfport, and other areas that were ravaged by the storms, I’ve been able to hear the life-changing stories first hand and to see how these determined homeowners can’t be kept from the communities that they love.

Have I mentioned lately how much I love my Job? As a Lifestylist I spend a lot of time researching trends and ways that I can help consumers enhance their quality of life, so researching foodies and food trends is a large part of what I do. Last week I attended the Texas Restaurant Association’s Southwest Foodservice Expo, and as luck would have it Duff Goldman, The Rock Star host of Ace Of Cakes was one of the speakers! People have asked me if I go everywhere with a photographer - as a matter of fact I do any chance I get attend events with Lisa Stewart of Lisa Stewart Photography so I can capture images to share with you all. Thanks to her I was not only able to get some wonderful shots of Duff, I was also able to go behind the scenes and see what he’s like without an audience in front of him.It’s wonderful to now know that Duff is not only fun to watch on his Food Network show Ace of Cakes, he also has an amazing amount of experience and credentials to back up the fact that he’s one of the most talented cake designers today. His loyalty to his employees - most were friends before they joined the business - talent as a true artist as well as the gift to not take himself too seriously has moved him to the top of my favorite chef list. As we all know, Food Network has been moving towards having personalities instead of chefs hosting their shows, but with Duff’s background of attending the CIA Greystone (and not as a weekend course like others we know) and working at the celebrated French Laundry, this chef is more than fluff.I’m also in love with this man because so many times when you attend an event like this the speaker does their thing then disappears, but not Duff. He not only walked the aisles meeting everyone and being very gracious about it, but he also interacted with the various vendors and was extremely approachable.Duff is the perfect example of what the Food Network needs more of - great role models for the future of the food industry. I’m looking forward to watching the new season of his show which starts in a few weeks!